What is Social Media?
Social media is a collection of online communication and community-based channels that are created and generated by users for users based on content sharing, interaction and collaboration across the globe. Social media is a very powerful and useful platform that offers a wide range of businesses the opportunity to share their products and services with the world. You can actively interact with your current or potential clients wherever they may be in the world. The other important factor is that it enables you to stay on top of your game when it comes to new trends and interests emerging in your field.
Why use social media?
According to wearesocial.com there are 2.56 billion global mobile social media users with one million new active mobile social users added every day and 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source).
There are a variety of social media platforms to choose from and each one has their own pros and cons. Ultimately they all have something to offer and its just a question of figuring out which platform, or platforms, are best suited to you and your business and how you can generate content across all platforms with some easy to follow guidelines.
How to use social media?
One common element among all social media platforms is that while they can be invaluable when it comes to marketing and generating awareness, the underlying premise is that it prioritizes relationships, interaction and connectivity with your audience over a sole focus on generating sales.
If you’re somebody just getting started with social media you already know your business, the functions it carries out and who your customers are. Knowing your audience and how to communicate with them is the most important foundation to have when starting to use platforms like Facebook, Twitter etc. The next part is figuring out which is the right channel for you to communicate through. Deciding on the approach you want to take and then skilfully weaving that in an efficient and organic manner into the social media format is the next step.
Have your content prepared in advance and know when you’re going to deliver it. Have clear, clean and consistent output that you can filter across several platforms at once. There are tools like Buffer that will allow you to spend a minimum of time on producing content for multiple audiences and bring maximum reach without constant care on your part.
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